• Sun. Jul 21st, 2024

Activewear Market 2024 by Key Players, Segmentation, Industry Growth, Opportunities and Forecast by 2032 | Taiwan News

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Report Ocean  “Activewear Market“ report offers a comprehensive analysis of the product/service industry, spanning from 2024 to 2032. It delves into historical trends and future projections, serving as a crucial reference for businesses crafting strategies for the years ahead. By examining organizational performance and market dynamics from the previous year, this report equips market participants with insights to navigate current conditions and anticipate future trends. Its recommendations aid businesses in overcoming challenges and seizing opportunities, making it an indispensable resource for understanding and navigating the market landscape.  Download Free Sample 

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Activewear Market, a dynamic segment within the broader apparel industry, encompasses a range of clothing designed for athletic or sports activities. It includes garments such as sports bras, leggings, shorts, tops, jackets, and footwear specifically engineered to enhance performance, provide comfort, and offer style for various physical activities. From yoga and running to gym workouts and outdoor adventures, activewear has become a staple in modern lifestyles, reflecting the growing emphasis on health, fitness, and athleisure trends.

Activewear is a utility clothing for athletes engaged in sports and fitness activities. It helps to enhance the performance of athletes, owing to its various advantages such as enhanced grip, wicking function, and bi-stretchable characteristics Extensive and unique advantages offered by activewear such as breathability, quick drying, static resistance, thermal resistance, and chemical resistance majorly drive the growth of the global activewear market. In addition, rise in health consciousness among consumers and increase in sports & fitness enthusiasm among customers boost the demand for activewear.

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In recent years, the activewear market has witnessed significant growth, fueled by shifting consumer preferences towards more active and health-conscious lifestyles. Factors such as increasing awareness about the importance of physical fitness, rising disposable incomes, and advancements in fabric technology have contributed to the expansion of this market globally. Additionally, the growing influence of social media platforms, celebrity endorsements, and fitness influencers has played a pivotal role in popularizing activewear among diverse demographics.

Moreover, rise in participation of consumers in sports activities fuel the sales of activewear, which positively impacts the market growth. For instance, increase in participation of customers in walking for fitness is leading to surge in sales of sport shoes and activewear shorts & t-shirts. Moreover, holistic approach of customers towards athleisure wear is positively impacting the overall market growth. Furthermore, increase in fitness and sports consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. However, volatile cost of raw materials and high cost of designing result in excessive cost of the final product, thereby declining sales of activewear among price-sensitive consumers.

Likewise, availability of counterfeit brands causes inconvenience & safety issues for customers, which adversely impact the market growth. On the contrary, growth in number of promotional activities is anticipated to create product & brand awareness, which accelerates the market growth. In addition, initiatives by various organizations such as rise in number of activewear-related campaigns and programs are presumed to expand the consumer base. Moreover, development of green textile and its use in formulation of activewear is expected to attract green consumers, which is anticipated to provide lucrative opportunities for the market expansion.

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-The report provides an extensive analysis of the current and emerging market trends and opportunities in the global activewear market.

-The report provides detailed qualitative and quantitative analysis of current trends and future estimations that assists in evaluating the prevailing market opportunities.

-Comprehensive analysis of factors that drive and restrict the growth of the market is provided.

-Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.

-The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Major players operating in the activewear marketinclude Adidas AG, Asics Corporation, Columbia Sportswear Company, Dick’s Sporting Goods, Inc., GAP Inc., Nike, Inc., North Face, Inc., Phillips-Van Heusen Corporation, Puma Se, and Under Armour, Inc.

The demand for activewear is not solely driven by performance and functionality but also by fashion and style. Consumers today seek activewear that not only supports their workout routines but also allows them to express their personal sense of style. As a result, many activewear brands have focused on incorporating trendy designs, vibrant colors, and innovative patterns into their collections, blurring the lines between sportswear and fashion apparel.

Moreover, sustainability has emerged as a key trend shaping the activewear market. With increasing concerns about environmental impact and ethical manufacturing practices, consumers are showing a preference for brands that prioritize sustainability throughout their supply chains. This has led to the rise of eco-friendly activewear made from recycled materials, organic cotton, and other sustainable fabrics. Brands are also emphasizing transparency and accountability in their production processes to meet the growing demand for ethically sourced and environmentally friendly activewear options.

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By Product

-Ready to Wear

-Fashion Outer, Pants, T-Shirts

-Rash Guard, Wet Suit, Swim Wear

-Shoes (Sports Shoes, Aqua Shoes, Aqua Socks)

-Fashion Brand

By Fabric







-Others (Rayon and Lyocell)

By Geography

-North America ?U.S.



-Europe ?UK





?Rest of Europe

-Asia-Pacific ?China




?South Korea

?Rest of Asia-Pacific

-LAMEA ?Brazil

?Saudi Arabia

?South Africa

?Rest of LAMEA

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Furthermore, the COVID-19 pandemic has had a profound impact on the activewear market, accelerating existing trends such as online shopping and home workouts. With lockdowns and social distancing measures in place, many consumers turned to activewear not just for exercise but also for comfortable loungewear suitable for remote work and leisure activities at home. This shift towards casual and versatile activewear has reshaped consumer preferences and purchasing behavior, leading to increased demand for athleisure apparel that seamlessly transitions from the gym to everyday wear.

The target audience for this market report includes a diverse range of professionals and entities:

  • Industry Professionals: This encompasses executives, managers, and decision-makers within companies operating in the specific industry covered by the report.
  • Investors and Financial Analysts: Individuals or organizations keen on investing in or analyzing the market for financial purposes.
  • Market Researchers: Professionals engaged in market research and analysis to gather insights and data supporting their studies.
  • Consultants and Advisors: Business advisors providing strategic guidance to companies within the market.
  • Government and Regulatory Authorities: Entities responsible for overseeing and regulating the industry or market.
  • Academic Institutions: Researchers, professors, and students studying the market or related fields.
  • Suppliers and Manufacturers: Companies supplying products, services, or raw materials to the market.
  • Trade Associations and Industry Organizations: Entities representing the market or industry interests, fostering collaboration and knowledge sharing.
  • Media and Press: Journalists and media professionals covering the market, seeking insights for news articles and publications.
  • General Public: Individuals with an interest in the market, including consumers, enthusiasts, and those seeking information for personal or educational reasons.

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The report covers:

  • Market behavior and level of risk and opportunity.
  • End industry behavior and opportunity assessment.
  • Expected industry recovery timeline.

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Each study, more than 100+ pages, is packed with tables, charts and insightful narrative including coverage on: Report Ocean provides complete tailor-made market reports that deliver vital market information on industry. Our market reports include:

  • Market Sizing and Structuring
  • Micro and macro analysis
  • Regional dynamics and Operational landscape
  • Demographic profiling and Addressable market
  • Legal Set-up and Regulatory frameworks
  • Profitability and Cost analysis
  • Segmentation analysis of Market
  • Existing marketing strategies in the market, Best practice, GAP analysis
  • Competitive landscape, Leading market players, Benchmarking
  • Future market trends and opportunities – Scenario modeling

The research study offers:

  • Detailed market assessments at regional and country levels.
  • Analysis of factors influencing competition and pricing dynamics.
  • Comprehensive competitive analysis along the value chain.
  • Predictive analysis of upcoming trends and shifts in supply and demand dynamics.
  • Examination of competitive developments such as technological advancements and mergers.
  • Identification of factors driving sustained market growth, supported by periodic analysis using tables and figures for forecasting.
  • Forecast information supporting the development of strategic business plans, along with SWOT analysis, investment feasibility, and recommendations. For more information or queries, contact

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