Nike Hit With Class Action After Trouble With DTC Sales Model
Nike’s once-celebrated direct-to-consumer (“DTC”) strategy has landed the sportswear company in hot water with a Florida pension fund, with the fund filing a securities class action against two of Nike’s…
School uniform makers evolve, changing outfits to echo the times
Japanese junior and senior high school uniforms are undergoing a wave of major transformations not seen in decades, with some moving away from mass-producing designs. Some schools have also introduced…
Nike posts surprise drop in sales, sending shares tanking
Nike on Thursday forecast a surprise drop in fiscal 2025 sales, after disappointing fourth-quarter sales laid bare the company’s weakening market share and its faltering direct-to-consumer strategy. Shares of the…
American sportswear company Nike’s revenues at $51.4 bn in FY24
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How To Make and Sell Merch Your Fans Will Love (2024)
You’ve launched your brand. You’ve developed a loyal fanbase. Now, you want to create and sell merchandise. But how do you do it? Merch like t-shirts, plush toys, phone cases,…
In China, a search for identity boosts Lululemon, premium sportswear brands
By Reuters Published Jun 11, 2024 Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands…