Outdoor sportswear brand Eddie Bauer files for bankruptcy protection
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Mmerch is a new fashion brand rethinking production using AI
In the past year, generative AI and Web3 have been competing for attention among tech hype cycles and brand innovation strategies. A new fashion company called Mmerch aims to combine…
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
If you weren’t convinced fashion’s obsession with sports was for real, just wait until you witness a gym rat deadlift in Balenciaga. On Thursday, the luxury house said its pre-fall…
The $4M Birth Gown Brand
Created by a labor & delivery nurse, Lila transforms the standard hospital gown into a beautiful, functional, and empowering piece of maternity wear. It helps women feel confident through every…
Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand
On Holding on Wednesday raised its annual revenue target for the third time this year after beating quarterly sales expectations, thanks to strong demand for its running shoes and sneakers…
Princess of Wales’s favoured brand on brink, risking 100 jobs
A maternity-wear chain that joined the London stock market listing boom in 2021 is on the brink of collapse, putting about 100 jobs at risk. Seraphine, worn by the Princess…