NFL sports Lululemon signs deal football
Lululemon Athletica’s latest partnership with the National Football League could be more than just a marketing play. It could mark the brand’s reputation as a global sportswear brand, which is…
Local brands go premium on down fashion
Consumers shop for down jackets at the China International Fashion Fair 2025 (Autumn) in Shanghai on Sept 2. CHINA DAILY The premium downwear market is seeing a wave of innovation…
Lululemon Enters the Big League: Signs Fanatics, NFL Deal to Launch Official Football Teams Apparel Collection
Lululemon Athletica Inc. announced it signed a partnership deal with the National Football League (NFL). This move signals the company’s strategic expansion into the professional sports apparel line. The Vancouver-based…
NIKE vs. adidas: Which Stock Leads the Global Sportswear Race?
In the fiercely competitive world of athletic apparel, two titans dominate the playing field — NIKE, Inc.NKE and adidas AG ADDYY. Both brands command immense global recognition, yet their strategies,…
On Is Becoming a Sportswear Giant, Not Just a Running Brand
Hi friends! Welcome back to another edition of SportsVerse, your favourite newsletter at the intersection of sports, fashion, culture and business. Powered by OffBall. Today, we are joined by Caspar…
Best Apparel Stocks to Buy in 2025
In 2024, the overall apparel market delivered global revenue of $1.8 trillion, a 3.47% increase from the previous year, with the U.S. accounting for 20% of the total market share.…