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Could a $10,000 Investment in Nike Make You a Millionaire?

Key Points Nike has a leading position in the global sportswear market, even after its latest challenges. The leadership team wants to reinforce the brand’s strength, with efforts to improve…

Bear of the Day: Columbia Sportswear Company (COLM)

Outdoor-focused clothing company Columbia Sportswear Company’s COLM earnings have tanked over the last several years after a huge Covid-period surge. Columbia is struggling against multiple headwinds from slowing consumer spending,…

Nike rebound gains momentum

Zachary Warring, equity research analyst at CFRA, joins BNN Bloomberg to discuss Nike’s Q1 results as revenue surpasses estimates. Nike CEO Elliott Hill vowed to return the company to its…

Nike ends its sales skid for now, a sign its turnaround is taking hold

Nike on Tuesday reported its first quarterly sales increase in six quarters, a sign of progress in the company’s turnaround effort. The sportswear company said sales in the three-month period…

Sportswear Fabric and India’s Challenge

Decathlon plans to double sourcing from India to US $ 3 billion by 2030, with strong emphasis on technical textiles and high-potential categories (Reuters). ASICS India forecasts a 35–37% Y-o-Y…

Sportswear Marketing Is Getting Nicher by the Day

Hi everyone, and welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can’t find anywhere else about the intersection of sports, fashion, business, and culture. Tuesday’s newsletter was…