As of May 31, 2022, the company had a global workforce of around 79,100 employees, a 7.91% increase from 2021. Statistics show that at Nike, 44% of the workforce is female and 56% is male. The majority of employees identify as White (61%), while 16% identify as Hispanic or Latino, and 11% identify as African American. The average annual salary at Nike is $37,434, and employees tend to align with the Democratic party. The typical tenure for an employee at Nike is 3.3 years.
Nike, a prominent athletic apparel and footwear company, sponsors various sporting events, including the Super Bowl and prestigious football clubs like FC Barcelona. Additionally, the company has endorsement deals with high-profile athletes such as Rafael Nadal, adding to its appeal to sports fans worldwide.
On Sunday, February 12, 2023, the 57th edition of the Super Bowl took place at State Farm Stadium in Glendale, Arizona, marking the culmination of the National Football League (NFL) season. Nike was the most prominent brand during Fox’s Super Bowl LVII telecast, with 1,079 seconds of on-screen time and a media equivalency value of $211.1M.
The Super Bowl is a major platform for companies to advertise their brands, and this year, numerous businesses seized the opportunity. In addition to well-known brands such as Nike, safety awareness organizations like the Dawn Project also took advantage of the occasion. The Dawn Project aired a 30-second ad that calls for a ban on Tesla’s Full Self-Driving (FSD) system (See: Tesla Company Facts and Statistics).
The ad, which reached millions of football fans, as well as political leaders in Washington, D.C., and various state capitals, highlights several alleged safety defects of the FSD, Tesla’s advanced driver assistance system. While the FSD system can perform some driving tasks autonomously, it is not fully self-driving and requires drivers to remain alert to take over in case of malfunctions or unexpected situations. The ad, which cost $598,000, features video clips of Teslas behaving erratically while the voiceover claims that the FSD system poses a threat to public safety. The Dawn Project is urging regulators to turn off FSD until all safety defects are resolved.
Apart from the Super Bowl, Nike is a sponsor of the prestigious football club, FC Barcelona. The company’s Air Jordan brand, named after the renowned basketball player Michael Jordan, is also a prominent player in the sports sponsorship sphere.
In addition to these major sponsorships, Nike also has a history of working with individual athletes, such as the Spanish professional tennis player Rafael Nadal. The company has sponsored Nadal for several years, and he serves as a representative of the brand.
Overall, Nike’s sporting event sponsorship strategy is centered on aligning with the most prominent and successful teams and athletes to increase brand awareness and exposure. This approach has proven to be effective in increasing the brand’s visibility and reach in the sports industry.
Nike Endorsement Facts
Nike is a global leader in the sportswear industry, known for its innovative products and high-profile endorsements. One of the company’s most iconic partnerships is with Michael Jordan, who first signed with Nike in 1984. This partnership has been instrumental in making Nike one of the most recognizable and successful brands in the world.
The “Air Jordan” line of basketball shoes, which was introduced in 1985, has become one of the most popular and profitable shoe lines in history. The brand’s success was driven by Michael Jordan’s incredible talent and popularity, as well as Nike’s innovative marketing campaigns. The partnership between Michael Jordan and Nike has been so successful that it has lasted for more than 35 years and has generated billions of dollars in revenue.
The Michael Jordan x Nike collaboration was a major success and had a significant impact on the growth of the Nike brand. In recognition of this, Nike released a dedicated logo of Michael Jordan, which expanded beyond just shoes and now includes a variety of accessories. The “MJ” brand has become a global sensation, reaching new heights of popularity and becoming a staple in the fashion world. This release was a milestone in Nike’s sales strategy and solidified the brand’s commitment to partnerships that drive innovation and growth. The Michael Jordan x Nike collaboration remains one of the most successful and iconic partnerships in the history of sports and fashion.
In addition to Michael Jordan, Nike has also signed endorsements with a number of other high-profile athletes and celebrities. These include Lebron James, Serena Williams, Cristiano Ronaldo, and Beyoncé, among others. These partnerships have helped to establish Nike as a global leader in sportswear and have contributed to the brand’s continued success.
Nike’s endorsements are not only limited to athletes, it also has partnerships with major events and teams like FIFA World Cup, NFL, NBA and more.
Nike’s ability to identify and sign the right endorsers at the right time has been a key factor in the company’s success. The combination of high-quality products and effective marketing has helped to make Nike one of the most valuable and recognizable brands in the world. The company continues to innovate and push the boundaries of sportswear technology, and its partnerships with top athletes and celebrities will no doubt continue to drive its success for years to come.
Kyrie Irving is a professional basketball player who has been endorsed by Nike since he was a teenager. He was drafted to the NBA in 2011 and played for the Cleveland Cavaliers, Boston Celtics and currently he is playing for the Brooklyn Nets. He has been a key player in the NBA and his performances on the court have made him a fan favorite. In December 2020, Nike suspended its endorsement contract with NBA player Kyrie Irving after he made controversial statements about the COVID-19 vaccine. The suspension came after Irving, who is known for his conspiracy theories, made a series of social media posts and public statements in which he expressed skepticism about the safety and efficacy of the COVID-19 vaccine.
Nike’s decision to suspend Irving’s contract was based on the company’s commitment to promoting public health and safety. The statement issued by Nike at the time read, “Nike has a long-standing commitment to promoting public health and safety. We take the safety and well-being of athletes and consumers very seriously, and we do not condone or support any statements that could discourage people from getting vaccinated.”
The suspension of Irving’s contract was met with mixed reactions, with some praising Nike for taking a stand against misinformation, while others criticized the company for what they saw as an infringement of Irving’s freedom of speech.
Kyrie Irving later apologized for his statements about the vaccine and acknowledged that he had been wrong. He stated he is now fully vaccinated and encourages others to do the same.
More recently, On October 27, Kyrie Irving tweeted a link to an anti-semtic film. This 2018 film spreads anti-Semitic ideas, including the false claim that the Holocaust never occurred. The same day, Irving also posted a screenshot of the film’s rental page on Amazon on his Instagram account, without any accompanying caption or comment.
The Instagram post was part of a story that only lasts for 24 hours, while the tweet was deleted on October 30. In response to this, the Anti-Defamation League and the Brooklyn Nets (Irving’s team at the time) wrote a letter to Amazon on November 4, requesting that the film and a related book be taken down. They claimed that these materials were “designed to inflame hatred” and that their popularization by Irving would directly harm Jewish people.
By Nov. 3, Irving had not apologized, and he had not been clear about what content he disagreed with in the film. Hours after he was suspended Nov. 3, Irving apologized in an Instagram post, saying he “had no intentions to disrespect any Jewish cultural history regarding the Holocaust or perpetuate any hate.”. LeBron James, who played with Irving in Cleveland, has said Irving’s apology should allow him to be back on the court. Kyrie Irving and Nike has since ended their relationship.
Nike FAQs
When was Nike founded?
Nike was founded in 1964. The company was originally called Blue Ribbon Sports and sold Japanese athletic shoes under the brand name “Nike”.
Who are Nike’s founders?
Nike was founded by Phil Knight and Bill Bowerman. Phil Knight is an American businessman and philanthropist. He is the co-founder and chairman emeritus of Nike, Inc. Knight founded the company as Blue Ribbon Sports in 1964, and officially renamed it to Nike in 1971. He served as CEO of the company until 2004, and as chairman of the board until 2016. Bill Bowerman was an American track and field coach and co-founder of Nike, Inc. He was the track coach at the University of Oregon for 24 years, and during that time, he helped popularize the sport of running and mentored many successful athletes, including Steve Prefontaine. Bowerman co-founded Blue Ribbon Sports, which later became Nike, in 1964. He served as the company’s first vice president and also designed the company’s first line of running shoes.
Who owns Nike?
Nike is a publicly traded company, which means that it is owned by its shareholders. The company has several major shareholders, including institutional investors such as The Vanguard Group, BlackRock, and State Street Corporation, as well as individual shareholders who own stock in the company. The company’s management team, led by the CEO, is responsible for making decisions on behalf of the shareholders and running the company on a day-to-day basis. Phil Knight, co-founder of the company, was a major shareholder of Nike for a long time, but he has gradually sold much of his stake over the years.
Where are Nike products made?
Nike products are made in a variety of locations around the world. The company has manufacturing facilities, known as contract factories, in many countries, including China, Vietnam, Thailand, Indonesia, and Pakistan. These contract factories are owned and operated by independent manufacturers, and they produce footwear, apparel, and accessories for Nike under contract. Additionally, Nike operates its own manufacturing facilities in some countries, such as the United States and Mexico, where it produces a smaller portion of its products. The company also sources materials and components from a variety of suppliers worldwide.
How much is Nike worth?
As of 2023, Nike’s market capitalization is around $195.65 billion, which is based on the company’s stock price and the number of shares outstanding. This makes it one of the most valuable companies in the world.
How much is the Nike logo worth?
The Nike logo, also known as the “Swoosh,” is one of the most recognizable and valuable brand logos in the world. The Nike Swoosh has been valued at $26 billion in 2023, however, the value of the logo is inextricably tied to the overall value of the Nike brand. The logo is an important part of the Nike brand identity and is used on all of the company’s products and marketing materials.
What does Nike mean?
The name Nike is derived from the Greek goddess of victory, who was known as Nike. According to Greek mythology, Nike was the winged goddess of victory who was often depicted as a companion to Athena, the goddess of wisdom and warfare. The name Nike was chosen by the company’s founders, Phil Knight and Bill Bowerman, because they wanted a name that would symbolize the spirit of victory and the company’s mission to empower athletes to achieve their potential.
Where are the Nike headquarters?
The Nike headquarters is located in Beaverton, Oregon, United States. The company’s world headquarters, known as the “Nike World Headquarters,” is a campus-like environment that includes office buildings, research and development facilities, a design center, and a sports research lab. The headquarters is also home to the Nike Employee Store, which is open to the public and offers a wide range of Nike products at discounted prices. The location of the headquarters was chosen by the company’s founders, Phil Knight and Bill Bowerman, because of its proximity to the University of Oregon, where Bowerman was a track coach, and the abundance of natural beauty in the area.
How can I invest in Nike?
The first thing to do is to take a look at our best brokers and best trading platforms guides. Once you’ve found a broker that matches your needs, you’ll need to sign up for an account and go through the onboarding process before then being able to invest.
For investors who prefer ETFs, many leading index funds and ETFs provide exposure to Nike. We’ve also put together a full list of the best ETF brokers.
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