Columbia Sportswear Appoints adam&eveDDB as Global AOR
Global outdoor apparel and equipment brand Columbia Sportswear Company has appointed a new creative agency partner for the Columbia brand in adam&eveDDB. The agency will work with the company’s new…
Nike appoints new CEO as sportswear giant’s sales come under pressure | Nike
Nike is bringing back the former senior executive Elliott Hill to replace John Donahoe as chief executive as the sportswear brand attempts to revive sales amid rising competition. Hill, who…
Sportswear Challenger Brand Montirex Appoints Havas Play UK to Strategic Partnerships
Montirex, the sportswear challenger brand, has appointed Havas Play UK to oversee and develop Montirex’s strategic creator and brand partnerships. Havas Play UK’s brief is to develop Montirex’s talent partnership…