Nike CEO Elliott Hill’s 5 Big Changes at Struggling Sportswear Giant
Nike CEO Elliott Hill inherited an uphill battle when he took over at the sports giant in October 2024. Since then, Hill has made changes — both big and small…
Lululemon Enters the Big League: Signs Fanatics, NFL Deal to Launch Official Football Teams Apparel Collection
Lululemon Athletica Inc. announced it signed a partnership deal with the National Football League (NFL). This move signals the company’s strategic expansion into the professional sports apparel line. The Vancouver-based…
From Bohs to the GAA, how sports jerseys became big business
Analysis: Rapid commercialisation and fan loyalty means replica jerseys and sportswear are now a billion euro business The sale of replica jerseys in the soccer world is big, big money…