Sportswear brand On credits ‘differentiated positioning’ for record quarter
Swiss sportswear brand On has credited its “premium, differentiated positioning” for delivering a “record quarter” for net sales. Highlighting the role of its “elevated product offering” across the performance and…
Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures
In its first major brand refresh in a decade, the new campaign will bring Columbia’s signature irreverence and humor back to life across retail, digital, out-of-home, and more. PORTLAND–(BUSINESS WIRE)–…
Columbia Sportswear’s Irreverent Brand Reboot Embraces The Chaos of the Outdoors
Mother Nature isn’t just sweeping vistas, sunshine, and blue skies. Those venturing into the outdoors may encounter unpredictable weather or wildlife, like the occasional ravenous vulture. So says Columbia Sportswear…
Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures
Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures In its first major brand refresh in a decade, the new campaign will bring…
A sportswear brand vs. an Ivy League school: Columbia sues Columbia
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Columbia Sportswear is suing Columbia University for trademark infringement, unfair…
Maternity brand worn by Kate enters administration
The maternity fashion retailer Seraphine, whose clothes were worn by the Princess of Wales during her three pregnancies, has ceased trading and entered administration. Consultancy firm Interpath confirmed to the…