Sportswear challenger Castore considering stock market flotation
Strong festive sales helped Castore to achieve “record” trading in December as the British sportswear brand looks towards its long-term goal of stock market flotation. The retailer said that sales…
Sportswear Challenger Brand Montirex Appoints Havas Play UK to Strategic Partnerships
Montirex, the sportswear challenger brand, has appointed Havas Play UK to oversee and develop Montirex’s strategic creator and brand partnerships. Havas Play UK’s brief is to develop Montirex’s talent partnership…
The Rise of Sportswear’s Challenger Brands, in Four Charts
The sportswear market is increasingly split into two camps. On one side are the incumbents: household names like Nike, Adidas, Puma and Under Armour, with global name recognition built over…