NFL sports Lululemon signs deal football
Lululemon Athletica’s latest partnership with the National Football League could be more than just a marketing play. It could mark the brand’s reputation as a global sportswear brand, which is…
Lululemon Enters the Big League: Signs Fanatics, NFL Deal to Launch Official Football Teams Apparel Collection
Lululemon Athletica Inc. announced it signed a partnership deal with the National Football League (NFL). This move signals the company’s strategic expansion into the professional sports apparel line. The Vancouver-based…
The Columbia Co-Existence Deal & the Lawsuit That Followed
A behind-the-scenes agreement that was supposed to allow Columbia Sportswear and Columbia University to peacefully exist in the retail market has evolved into a headline-making legal battle. In its newly…
Spectrum Designs lands deal with T.J. Maxx to sell custom T-shirts through holidays
Spectrum Designs, a Port Washington-based nonprofit and apparel maker, has landed a deal with T.J. Maxx to sell a limited selection of T-shirts in the retailer’s Northeast stores. Spectrum, which…
HanesBrands surges after $1.2 bln deal to sell its sportswear business
HanesBrands surges after $1.2 bln deal to sell its sportswear business XM does not provide services to residents of the United States of America. XM does not provide services…