Columbia Sportswear’s Irreverent Brand Reboot Embraces The Chaos of the Outdoors
Mother Nature isn’t just sweeping vistas, sunshine, and blue skies. Those venturing into the outdoors may encounter unpredictable weather or wildlife, like the occasional ravenous vulture. So says Columbia Sportswear…
Sportswear CEO revisits China, embraces market opportunities – World
Editor”s note: Globalization has opened up a world of opportunities for both Chinese and foreign companies. China Daily will bring out a series of stories sharing the global companies’ visions…