Puma Advances as Sportswear Brands Race for Gen Z
Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company—one of the…
Fashioned by Gen Z: Young entrepreneurs who make and sell streetwear
SINGAPORE – A fashion renaissance staged by Generation Z has taken the local streetwear scene by storm. Defined by experimentation and eclecticism, the prolonged pandemic ushered in many hand-stitched, independent…
Retailers take cues from streetwear, Gen Z
The off-price retailer Saks Off Fifth has teamed up with The Phluid Project to create a line of gender-fluid apparel, coinciding with Pride Month. Source: Saks Off Fifth For Christina…