BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
It’s no secret that sportswear upstarts are giving their incumbent counterparts a run for their money when it comes to customer engagement. This is reflected in the growing market share…
Sportswear-Industry Leaders Are Investing in a New Manufacturing Hub
Portland’s Made in Old Town project aims to make a stateside manufacturing hub for sports-apparel makers. Its backers Hilos and the Technology Association of Oregon hope to generate 6,000 jobs…