Lululemon Enters the Big League: Signs Fanatics, NFL Deal to Launch Official Football Teams Apparel Collection
Lululemon Athletica Inc. announced it signed a partnership deal with the National Football League (NFL). This move signals the company’s strategic expansion into the professional sports apparel line. The Vancouver-based…
A sportswear brand vs. an Ivy League school: Columbia sues Columbia
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Columbia Sportswear is suing Columbia University for trademark infringement, unfair…