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In China, a search for identity boosts Lululemon, premium sportswear brands

By Casey Hall SHANGHAI (Reuters) – Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands…

In China, a search for identity boosts Lululemon, premium sportswear brands

By Reuters Published Jun 11, 2024 Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands…

In China, a search for identity boosts Lululemon, premium sportswear brands

By Casey Hall SHANGHAI (Reuters) – Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands…

Premium sportswear brands thrive in China, outpacing Nike, and Adidas

Premium sportswear brands are seeing significant growth in China as they implement customer-centric marketing methods. This growth poses a challenge to megabrands Nike and Adidas, which already face strong competition…