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  • Assessing the Strategic Resilience of European Sportswear Brands Amid U.S. Tariffs and FX Pressures

Assessing the Strategic Resilience of European Sportswear Brands Amid U.S. Tariffs and FX Pressures

The recent earnings warning from Puma has sent shockwaves through the European sportswear sector, exposing vulnerabilities in a market already strained by U.S. tariffs, foreign exchange (FX) headwinds, and shifting…

#trending: NTU grad’s story of how she started apparel business earns praises online for her resilience

SINGAPORE — Launching a successful business after graduating from a university is no small feat, but doing so following a series of personal and academic struggles makes the story even…

Global sportswear market’s resilience to inflation starts to wane

Between 2019 and 2022, clothing experienced the greatest category growth within the sportswear market, with its share rising from 52.4% to 54.1%. Credit: Shutterstock. In the long run, it will…