In the US Open’s qualifying tournament, the smaller sportswear brands can shine
NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. NEW…
In the US Open’s qualifying tournament, the smaller sportswear brands can shine
NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. NEW…
Sportswear brand On credits ‘differentiated positioning’ for record quarter
Swiss sportswear brand On has credited its “premium, differentiated positioning” for delivering a “record quarter” for net sales. Highlighting the role of its “elevated product offering” across the performance and…
Saudi Arabia $2.6+ Bn Sportswear Market Trends, Regional
Dublin, Aug. 13, 2025 (GLOBE NEWSWIRE) — The “Saudi Arabia Sportswear Market, By Region, Competition, Forecast & Opportunities, 2020-2030F” has been added to ResearchAndMarkets.com’s offering. The Saudi Arabia Sportswear Market…
Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures
In its first major brand refresh in a decade, the new campaign will bring Columbia’s signature irreverence and humor back to life across retail, digital, out-of-home, and more. PORTLAND–(BUSINESS WIRE)–…
Columbia Sportswear sues Columbia University, alleging merchandise is too similar and causes confusion
For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion. But now, the…