Assessing the Strategic Resilience of European Sportswear Brands Amid U.S. Tariffs and FX Pressures
The recent earnings warning from Puma has sent shockwaves through the European sportswear sector, exposing vulnerabilities in a market already strained by U.S. tariffs, foreign exchange (FX) headwinds, and shifting…
Columbia Sportswear sees double, sues Columbia University in trademark spat
Columbia Sportswear is taking issue with clothing sold by Columbia University that it believes looks too similar to the outdoor retailer’s brand. David Stuckey / OPB Columbia Sportswear company is…
Columbia Sportswear Sues Columbia University, Alleging Branded Gear Causes Confusion
Have you ever seen someone wearing a Columbia University sweatshirt or baseball cap and thought it was a Columbia Sportswear product instead? Columbia Sportswear is worried that you may have,…
Activewear and SportsWear Market Report [2033]
ACTIVEWEAR AND SPORTSWEAR MARKET OVERVIEW The global activewear and sportswear market size was USD 336.28 billion in 2025 and is projected to touch USD 716.66 billion by 2033, exhibiting a…
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
It’s no secret that sportswear upstarts are giving their incumbent counterparts a run for their money when it comes to customer engagement. This is reflected in the growing market share…
Growing pursuit of healthy living in HK boosts local sportswear market
The 8th Hong Kong Sports and Leisure Expo opens at the Hong Kong Convention and Exhibition Centre on July 16, 2025. (ZHENG YUCHENG / FOR CHINA DAILY) The growing enthusiasm…