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  • Nike stock plunges on surprise forecast of drop in sales | Retail News

Nike stock plunges on surprise forecast of drop in sales | Retail News

It was the worst day ever for the stock with losses wiping out $28.4bn from Nike’s market valuation. Nike’s stock has plunged as a forecast for a surprise drop in…

Nike posts surprise drop in sales, sending shares tanking

Nike on Thursday forecast a surprise drop in fiscal 2025 sales, after disappointing fourth-quarter sales laid bare the company’s weakening market share and its faltering direct-to-consumer strategy. Shares of the…