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Startup tries to revolutionize women’s antiquated golf apparel industry

The founders of March First Golf aim to revolutionize women’s golf apparel after noticing a glaring lack of investment in the area. More women are taking up golf, a sport…

Wilmer Valderrama Breaks into the Women’s and Men’s Activewear Business with E.P.U.

Wilmer Valderrama, the 44-year-old actor best known for roles such as Fez in the sitcom “That ‘70s Show” and Special Agent Nicholas Torres on the drama series “NCIS,” has immersed…

Brooks challenges Vuori with new Luxe Apparel Collection men’s clothing (and women’s clothing!) line

Courtesy of Luxe / Luxe There has always been a separation between fashion and function, style and getting the job done. When it came to gym clothes, men were often…

The aisle between ‘men’s’ and ‘women’s’ clothing is just one more invisible line to erase

I can’t remember the last time I got dressed in the morning without thinking about what my outfit said about me, except when I just thought about how it felt…

True Classic Racks Up $250M In Four Years With Men’s Basics; Women’s Is Next

An image from the True Classic ad campaign. Courtesy of True Classic True Classic, a direct-to-consumer men’s wear brand, consists of ‘elevated basics,’ two words which are becoming very common…

Why Don’t Women’s Clothes Have More Pockets?

Why don’t women’s clothes have more pockets? And when they do, why are they so small and useless? It’s like being short-sheeted. I cannot believe this is still going on…