BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
It’s no secret that sportswear upstarts are giving their incumbent counterparts a run for their money when it comes to customer engagement. This is reflected in the growing market share…
Growing pursuit of healthy living in HK boosts local sportswear market
The 8th Hong Kong Sports and Leisure Expo opens at the Hong Kong Convention and Exhibition Centre on July 16, 2025. (ZHENG YUCHENG / FOR CHINA DAILY) The growing enthusiasm…
Princess of Wales’s favoured brand on brink, risking 100 jobs
A maternity-wear chain that joined the London stock market listing boom in 2021 is on the brink of collapse, putting about 100 jobs at risk. Seraphine, worn by the Princess…
Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
MACAU – Media OutReach – 12 July 2025 – Japanese leading sportswear brand DESCENTE celebrates the grand opening of its new flagship store at Galaxy Promenade on July 11th. Located…
Best Memorial Day Clothing Sales 2025: Save Up To 70% At Top Retailers
With Memorial Day officially here, now’s your chance to refresh your summer wardrobe for less. Plenty of incredible Memorial Day clothing sales are currently live, with markdowns of up to…
Ellesse is returning to the US market with a new licensing partner
Italian sportswear brand Ellesse, owned by British sports, outdoor and lifestyle group Pentland Brands, is returning to the US with a new licensing agreement, with a focus on the brand’s…