Hydrogen Fashion-Sport Brand Enters China With BranDNA
Italy’s high-octane style hits Chinese streets with flair and premium punch. SHANGHAI, July 22, 2025 /PRNewswire/ — BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium…
Columbia Sportswear Sues Columbia University, Alleging Branded Gear Causes Confusion
Have you ever seen someone wearing a Columbia University sweatshirt or baseball cap and thought it was a Columbia Sportswear product instead? Columbia Sportswear is worried that you may have,…
The Future of Customization in the Apparel Industry: How Technology and Consumer Demand Are Reshaping Fashion
The apparel industry is undergoing a dramatic transformation, driven by changing consumer preferences and advancements in technology. One of the most significant trends shaping the industry is customization, which allows…
From Bohs to the GAA, how sports jerseys became big business
Analysis: Rapid commercialisation and fan loyalty means replica jerseys and sportswear are now a billion euro business The sale of replica jerseys in the soccer world is big, big money…
Activewear and SportsWear Market Report [2033]
ACTIVEWEAR AND SPORTSWEAR MARKET OVERVIEW The global activewear and sportswear market size was USD 336.28 billion in 2025 and is projected to touch USD 716.66 billion by 2033, exhibiting a…
I feel betrayed by my firm’s collapse
When Cécile Reinaud sold Seraphine, her maternity wear brand, to Mayfair Equity Partners, a private equity firm, for £50 million in December 2020, she breathed a sigh of relief. The…