Mmerch is a new fashion brand rethinking production using AI
In the past year, generative AI and Web3 have been competing for attention among tech hype cycles and brand innovation strategies. A new fashion company called Mmerch aims to combine…
Womens Activewear SportsWear Market Poised to Achieve USD 300
New Jersey, US State: “The global Womens Activewear SportsWear market in the Consumer Goods and Retail category is projected to reach USD 300 billion by 2031, growing at a CAGR…
Is Now The Time To Look At Buying Columbia Sportswear Company (NASDAQ:COLM)?
While Columbia Sportswear Company (NASDAQ:COLM) might not have the largest market cap around , it saw significant share price movement during recent months on the NASDAQGS, rising to highs of…
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
If you weren’t convinced fashion’s obsession with sports was for real, just wait until you witness a gym rat deadlift in Balenciaga. On Thursday, the luxury house said its pre-fall…
Why Adidas x Molly Mae Is Bad-Good Business
Hi everyone, welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can’t find anywhere else about the intersection of sports, fashion, business, and culture. It’s 2026. Let’s get…
Asics on why strong brands are ‘masters in consistency’
Japanese sportswear firm Asics is on a mission to push brand at an executive board level in 2026, going back to the company’s “founding purpose” to differentiate from the market.…