Columbia Sportswear Accuses Columbia University of Trademark Infringement
Call it a battle of the Columbias. Columbia Sportswear filed a lawsuit against Columbia University last week, alleging that the academic institution breached a contract signed between the two entities,…
Assessing the Strategic Resilience of European Sportswear Brands Amid U.S. Tariffs and FX Pressures
The recent earnings warning from Puma has sent shockwaves through the European sportswear sector, exposing vulnerabilities in a market already strained by U.S. tariffs, foreign exchange (FX) headwinds, and shifting…
Columbia Sportswear sees double, sues Columbia University in trademark spat
Columbia Sportswear is taking issue with clothing sold by Columbia University that it believes looks too similar to the outdoor retailer’s brand. David Stuckey / OPB Columbia Sportswear company is…
Hydrogen Fashion-Sport Brand Enters China With BranDNA
Italy’s high-octane style hits Chinese streets with flair and premium punch. SHANGHAI, July 22, 2025 /PRNewswire/ — BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium…
Columbia Sportswear Sues Columbia University, Alleging Branded Gear Causes Confusion
Have you ever seen someone wearing a Columbia University sweatshirt or baseball cap and thought it was a Columbia Sportswear product instead? Columbia Sportswear is worried that you may have,…
From Bohs to the GAA, how sports jerseys became big business
Analysis: Rapid commercialisation and fan loyalty means replica jerseys and sportswear are now a billion euro business The sale of replica jerseys in the soccer world is big, big money…