In the US Open’s qualifying tournament, the smaller sportswear brands can shine
NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. NEW…
Assessing the Strategic Resilience of European Sportswear Brands Amid U.S. Tariffs and FX Pressures
The recent earnings warning from Puma has sent shockwaves through the European sportswear sector, exposing vulnerabilities in a market already strained by U.S. tariffs, foreign exchange (FX) headwinds, and shifting…
Kutetailor Custom Apparel Solutions: Helping Brands Grow with Smart, Made-to-Measure Clothing
Kutetailor is changing the way fashion businesses create clothing. It’s a full-service platform that helps fashion brands, online stores, and tailors offer made-to-measure garments. Since starting in 1995, Kutetailor has…
8 upcycled fashion brands in Toronto you should be following
Toronto is abundant in vintage and preloved clothes — including a number of creatives turning upcycled fabric into one-of-a-kind garments. Veteran upcyclers say that people have been doing this in…
Queen Anne High School pupils launch clothing brands
Organised under the Dunfermline based Business Babble Podcast, the challenge gave groups of fifth-year students a chance to start their own enterprises. But first they had to be selected for…
Puma Advances as Sportswear Brands Race for Gen Z
Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company—one of the…