Columbia Sportswear sues Columbia University, alleging merchandise is too similar and causes confusion
For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion. But now, the…
The Columbia Co-Existence Deal & the Lawsuit That Followed
A behind-the-scenes agreement that was supposed to allow Columbia Sportswear and Columbia University to peacefully exist in the retail market has evolved into a headline-making legal battle. In its newly…
Columbia Sportswear Company (NASDAQ:COLM) Just Reported, And Analysts Assigned A US$57.50 Price Target
Columbia Sportswear Company (NASDAQ:COLM) investors will be delighted, with the company turning in some strong numbers with its latest results. Results overall were credible, with revenues arriving 2.9% better than…
Columbia Sportswear’s Irreverent Brand Reboot Embraces The Chaos of the Outdoors
Mother Nature isn’t just sweeping vistas, sunshine, and blue skies. Those venturing into the outdoors may encounter unpredictable weather or wildlife, like the occasional ravenous vulture. So says Columbia Sportswear…
Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures
Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures In its first major brand refresh in a decade, the new campaign will bring…
A sportswear brand vs. an Ivy League school: Columbia sues Columbia
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Columbia Sportswear is suing Columbia University for trademark infringement, unfair…