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Nike posts surprise drop in sales, sending shares tanking

Nike on Thursday forecast a surprise drop in fiscal 2025 sales, after disappointing fourth-quarter sales laid bare the company’s weakening market share and its faltering direct-to-consumer strategy. Shares of the…

Premium sportswear brands thrive in China, outpacing Nike, and Adidas

Premium sportswear brands are seeing significant growth in China as they implement customer-centric marketing methods. This growth poses a challenge to megabrands Nike and Adidas, which already face strong competition…

US’ sportswear company Nike launches support gear for Moms

During a time when it may feel like everything is changing, Nike wants to offer expecting and postpartum mothers a constant: performance apparel and footwear that is supportive, versatile and…

Nike Facts & Statistics – Investing.com

As of May 31, 2022, the company had a global workforce of around 79,100 employees, a 7.91% increase from 2021. Statistics show that at Nike, 44% of the workforce is…