Columbia Sportswear dares flat-Earthers to find the edge of the Earth in viral campaign
The Portland outdoor and sportswear brand taps nostalgia, humor and a bit of mischief in its boldest campaign in years. PORTLAND, Ore. — Columbia Sportswear is leaning all the way…
Columbia Sportswear Challenges Flat Earthers
In his letter, Boyle explains: “This is a message to Flat Earthers. I’ve seen your manifestos, admired your diagrams, watched you stand proudly on your, well, flat ground. So here’s…
Columbia Sportswear pledges to give ‘the company’ to whoever proves the Earth is flat
Are you a conspiracy theorist who has always wanted to own your own sportswear company? Today is your lucky day because if you can find the edge of the Earth…
Columbia Sportswear Names Co-presidents, One of Whom Is a Member of the Founding Boyle Family
Columbia Sportswear is getting closer to passing the baton to another Boyle. On Wednesday, the Portland, Ore.-based brand named Joseph P. Boyle and Peter J. Bragdon copresidents. Boyle will oversee…
Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand
On Holding on Wednesday raised its annual revenue target for the third time this year after beating quarterly sales expectations, thanks to strong demand for its running shoes and sneakers…
Husband of sportswear brand Andar’s founder sentenced to prison for transactions with North Korean hackers
The husband of the founder of sportswear brand Andar — who previously served as an executive director at the company — was sentenced to prison in an appellate trial and…