• Sun. Jul 21st, 2024

The 95 best online clothing stores in the US | indy100

Even with the end of the pandemic in sight, online shopping has become the new norm. Fortunately, the options are endless, as many brands have prioritized their online presences and policies amid the pandemic.

Whether you are looking for an outfit for a virtual Zoom date, are searching for a vintage or pre-owned designer piece, or want to add some comfier work-from-home outfits to your closet, these are the online sites to visit.

You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps us to fund journalism across The Independent.

Table of Contents


Tobi, tobi.com

Tobi is an online fashion retailer based in Los Angeles that sells women’s clothing. The site ships to more than 100 countries and offers everything from party looks to athleisure.

Asos, us.asos.com

Although it is based in the UK, Asos is one of the biggest online retailers. Founded in 2000, the site offers a range of designers and selections. It is also one of the industry’s leading names when it comes to finding inclusive clothing.


Nasty Gal, nastygal.com

Nasty Gal was founded in 2006 by Sophia Amoruso and was later named the “Fastest Growing Retailer” by INC magazine. Based in Los Angeles, the site started as a eBay store selling vintage clothing items and has grown into a huge online retailer.

Everlane, everlane.com

Headquartered in San Francisco, California, Everlane sells a wide range of basics and essentials.

ModCloth, modcloth.com

ModCloth launched in 2002 and offers vintage and boho clothing exclusively from independent designers. The site is perfect if you are looking for retro dresses.

RELATED: Check out 30 of our favorite summer dresses, including some ModCloth and Revolve options.

Revolve, revolve.com

Revolve was founded in 2003 as an e-commerce site and offers a variety of fashionable brands targeted towards millennial women.

PacSun, pacsun.com

PacSun is an American retailer that sells clothing inspired by a California lifestyle. The store sells a selection of men and women’s clothing as well as swimwear.

Zappos, zappos.com

Zappos originally started as a site selling shoes but has now expanded into clothing as well. It was purchased by Amazon in 2009.

Loft, loft.com

This store, which has a focus on millennials, sells a range of clothes inspired by comfort and style. The brand also makes it a point to consider the planet with its dedication to eco-friendly materials.

Urban Outfitters, urbanoutfitters.com

Urban Outfitters is an American retailer headquartered in Philadelphia, Pennsylvania. The store sells clothing and accessories for men and women, with a focus on bohemian vibes. The brand also sells homegoods such as bedding and furniture.

Forever 21, forever.21.com

The fast-fashion retailer was founded in 1984 and has since become a popular inexpensive source of trendy clothing. Don’t let the name dissuade you from shopping there in your thirties and beyond, too – there are plenty of cute, fun pieces for stylish folks of any age.

Lulu’s, lulus.com

Lulu’s is a California-based online site that sells affordable clothing. The site has recently begun focusing on bridal wear, with a large collection of bridal and bridesmaid dresses.

Francesca’s, francescas.com

Francesca’s is a boutique store selling clothing, handbags, and accessories. The company is headquartered in Houston, Texas, and features plenty of floral prints.

Nordstrom, shop.nordstrom.com

The department store’s online site has a mix of everything – including both designer and more-affordable fashion.

Nordstrom Nordstrom

Lane Bryant, lanebryant.com

Lane Bryant has long been a go-to for plus size customers who want cute, stylish clothes rather than the insultingly dowdy options often offered to women who wear a size US 14 or above. Their looks are colorful, trendy, and modestly priced, and there are always stylists onhand (yes, even online) to help you find your best look.

Old Navy, oldnavy.gap.com

Old Navy is great for affordable basics – for men, women, and children. The store was founded in San Francisco and is now owned by Gap.

RELATED: Check out our favorite basic tee shirts, including a few from Old Navy and its sister store Gap.

Fashion Nova, fashionnova.com

Fashion Nova is a fast-fashion retailer founded in 2006. The site offers casual clothing for women, as well as outfits for nights out. The brand also recently started selling men’s clothing.

Target, target.com

Target offers a huge range of clothing options at affordable prices. The eighth-largest department store retailer in the US also sells home goods, toiletries, tech gadgets, shoes, and more.

Free People, freepeople.com

Free People is perfect if you are looking for clothing with a boho vibe. The store sells clothing, as well as shoes, accessories, lingerie, and swimwear.

Madewell, madewell.com

Madewell was founded in 2006 as a sister brand to J. Crew. The store primarily sells jeans but also sells t-shirts, accessories, and shoes as well.


Macy’s, macys.com

Macy’s is another department store that offers a wide range of items online. The store also offers more affordable brands than other department stores, with the same huge selection.

American Eagle, ae.com

American Eagle is an American retailer that sells clothing and accessories for men and women. The brand also has a plus-size range, as well as a lingerie range.

Aritzia, aritzia.com

Aritzia was founded in Vancouver in 1984 but has since become popular across the US as well. The store sells a range of high-end basics, as well as business casual and everyday clothes.

Reformation, thereformation.com

Reformation is the perfect site if you are looking for fun prints or simple-yet-trendy dresses. Since it was founded in 2008, the store has remained true to its roots by only offering eco-friendly clothes.

Saved by the Dress, savedbythedress.com

Saved by the Dress is a Miami-based boutique that sells a range of formal and casual dresses. The store usually ships orders on the same day, so it is perfect if you need an outfit last-minute – and it has new arrivals daily.

Gap, gap.com

Gap was founded in 1969 and has since grown into a global retailer. The store offers affordable basics and casual clothes for women, men, and children.

Bloomingdales, bloomingdales.com

Bloomingdales is an American department store founded in 1861. The online version of the store has everything from home goods to men’s and women’s fashion. The store also sells luxury brands such as Burberry and Gucci.

Anthropologie, anthropologie.com

Anthropologie is perfect if you are looking for boho-inspired clothing. The American retailer sells women’s clothing, in addition to accessories and some home goods.


TJ Maxx, tjmaxx.tjx.com

TJ Maxx is an American department store chain that sells discounted clothing and home goods. Keep an eye out for incredible deals on designer pieces like dresses, shoes, and bags.

Bershka, bershka.com

Bershka is a clothing store from the same company that owns Zara. The brand sells inexpensive clothes for men and women, as well as shoes and accessories.

Express, express.com

Express is an American fashion retailer headquartered in Columbus, Ohio. The company offers casual options for both men and women, including a wide selection of denim, as well as business-casual clothes, lingerie, and undergarments.

Farm Rio, farmrio.com

It’s all about bright, exciting colors and patterns when it comes to Farm Rio garments. The dresses and jumpsuits stand out with tropical prints and florals in wildly wearable shapes, and each piece looks as rich as it does joyous.


Taryn Winters, tarynwinters.com

Taryn Winters is a luxury lingerie brand based in New York City. The site sells a collection of bras, underwear, bodysuits, and bespoke nightwear designed by Winters, a graduate of FIT.

Journelle, journelle.com

Journelle is a designer lingerie company founded in 2007. The site sells lingerie from other designers, as well as its own Journelle collection.

Yandy, yandy.com

Yandy is an online fashion retailer that sells swimwear, lingerie, and Halloween costumes. It was founded in 2007 and offers a range of reasonably priced undergarments.

Aerie, ae.com/aerie

Aerie is a lingerie brand owned by American Eagle Outfitters. It offers a wide selection and targets a demographic of women aged 15 to 25. The site also uses a variety of models to show how the lingerie looks on a diverse array of body types.

Hips & Curves, hipsandcurves.com

Hips & Curves opened in 2000 and sells plus-size lingerie. The site has a large selection of affordable bras, underwear, and lingerie.

ThirdLove, thirdlove.com

ThirdLove is an American company that makes bras, loungewear, and nightwear. The brand offers half-cup sizing in bras for the perfect fit.

Adore Me, adoreme.com

Adore Me is an online retailer selling bras, lingerie, and underwear. To see the selections, which range in sizes from petite to plus, you are first required to fill out a style quiz.

Bare Necessities, barenecessities.com

Bare Necessities is an online company dedicated to swimwear, lingerie, and loungewear. According to the company, it is the second-largest online retailer for lingerie.

True & Co, trueandco.com

True & Co, an online lingerie startup launched in San Francisco, California, also starts with a quiz to determine style preferences. The brand sells its own line as well as items from other designers.

Between The Sheets, btslingerie.com

Between The Sheets is a luxury lingerie brand based in New York that sells robes, underwear, and bras, The brand only sells sustainably produced items.

Brook There, brookthere.com

Brook There was founded in Portland, Maine, and sells basic lingerie including bralettes, underwear, and camisoles. The store also offers shoppers the choice of silk lingerie or organic lingerie made from cotton.

Oh la la Cheri, ohlalacheri.com

This Miami-based company is inspired by French lingerie. The site sells a range of bras, underwear, and bridal lingerie, and offers plus-size sizing.

Fleur du Mal, fleurdumal.com

Fleur du Mal was started by designer Jennifer Zuccarini, who wanted to create a lingerie brand meant to be worn every day. The items, which include lace bras and silk sleepwear, are sold online as well as in the brand’s Soho store.

Snag, snagtights.us

Snag is your one-stop-shop for size-inclusive tights, socks, skirts, swimwear, loungewear, and so much more. They release adorable collections all the time, like this recent one featuring Care Bear-print hosiery, and their sizing goes from 2 to 34 in dozens of designs.

Savage X Fenty, savagex.com

Rihanna’s Savage X Fenty is another way she stays on our minds and in our wallets with the beautiful, lacy, strappy, sexy creations she helps dream up for this lingerie line. VIP members have access to sales like “2 for $29” on bras regularly, and the seasonal updates include a delicious variety of styles, cuts, fabrics, and aesthetics cut to flatter a wide swath of body types.

Savage x FentySavage x Fenty


Bergdorf Goodman, bergdorfgoodman.com

The luxury department store is also online – meaning you can shop the 5th Avenue styles from your own home. Founded in 1899, Bergdorf’s is a staple when it comes to luxury clothing.

Stylebop, stylebop.com

Stylebop was established in 2004 and has since become one of the largest online retailers for designer fashion. The site sells clothing, accessories, and shoes from more than 200 international designer brands.

Neiman Marcus, neimanmarcus.com

Headquartered in Dallas, Texas, Neiman Marcus is also a luxury department store with an online presence. The store sells items from designers such as Tory Burch, Burberry, and Christian Louboutin.

Shopbop, shopbop.com

Owned by Amazon, Shopbop has offered designer fashion for both men and women since it opened in 1999. It is one of the largest online shopping sites.

Vivienne Westwood, viviennewestwood.com/en

The queen of punk’s eponymous line is still going strong on the couture and RTW fronts, especially with the resurgence of interest in pieces like her iconic pearly choker gracing the necks of influencers, celebrities, TikTokers, and everyone in between for the past few seasons. The site is easy to browse and filter based on your budget and desired pieces, and the editorial shoots and video clips will provide you with plenty of fashion inspo for building the most innovative and interesting closet possible.

Vivienne WestwoodVivienne Westwood

Alexander McQueen, alexandermcqueen.com

McQueen was a legend and true visionary in the world of fashion, and his legacy lives on through the exciting collections still released via his eponymous atelier. Whether you’re searching for ready-to-wear items, menswear, accessories, shoes, or gifts, there’s something for everyone on the design house’s chic and edgy site.

Moschino, moschino.com

Moschino is the best luxury place to find zany, off-the-wall purchases like the pearl-encrusted leather jacket bag below. The fashion house is legendary for blending high-end and pure camp, so click through to browse if you like to have a lot of fun with your fashion.

Small biker bag with pearls Moschino


Carbon38, carbon38.com

Carbon38 was founded in 2011 and caters to women looking for stylish workout clothes. The site mainly offers high-fashion apparel such as leggings, workout tops, and sports bras, and sells items from various designers all in one place.

Girlfriend Collective, girlfriend.com

Girlfriend Collective is an activewear brand that makes sustainable clothing out of recycled plastic bottles and discarded fishing nets.

Bandier, bandier.com

Bandier is a site selling luxury athletic wear. It offers a range of brands such as Nike, Spiritual Gangster, and Alo.

Lululemon, lululemon.com

Lululemon has become one of the leading sportswear brands and it is understandable why. With countless legging and yoga pant options to choose from, the athletic-wear brand is basic yet fashionable.

Evolve, evolvefitwear.com

Evolve is a specialty retailer for eco-friendly fashionable workout clothing and sells items from more than 50 brands.

Beloforte, belo-forte.com

Beloforte is an eco-conscious brand that creates activewear for women. The range includes leggings, sports bras, and tops.

Outdoor Voices, outdoorvoices.com

Outdoor Voices, founded in 2013, designs and sells athletic clothing for men and women with many pieces created from recycled water bottles for sustainability.

Fabletics, fabletics.com

Fabletics is an online subscription retailer owned by Kate Hudson that sells athletic wear and footwear. To shop, you have to first take a quiz that tailors products to your needs.


Koral, koral.com

Koral sells trendy women’s activewear including jackets, leggings, sweatshirts, and sports bras.

Wear It To Heart, wearittoheart.com

Wear It To Heart is an online retailer founded in 2011 in Los Angeles. The brand creates women’s athleisure, with a focus on leggings and sports bras.

Alphalete, alphaleteathletics.com

Alphalete was founded on social media and has since grown into a popular athletic wear brand. The brand creates clothing for men and women.

Athleta, athleta.gap.com

Athleta is Gap’s fitness and lifestyle brand. The brand features a range of leggings, workout tops, and sports bras, as well as swimwear, jackets, and shoes. The store is also more reasonably priced than other workout brands.

Alo Yoga, aloyoga.com

Alo Yoga is a yoga-wear designer based in Los Angeles, California. The brand offers high-end yoga and workout wear including leggings, sweats, and sports bras.

Beyond Yoga, beyondyoga.com

Beyond Yoga is a luxury lifestyle workout brand. The brand sells leggings, sports bras, and tops and also has a maternity selection.

Marika, marika.com

Marika is an athletic-wear brand that sells basics, including sports bras and leggings. The prices are slightly more affordable than other athleisure brands.

RELATED: Check out some of our favorite activewear pieces for women.

Discount designer

Poshmark, poshmark.com

Headquartered in Redwood City, California, and founded in 2011, Poshmark is the perfect place for finding fashion deals. Whether you are looking for new or used clothing, Poshmark has hundreds of options – it just requires a little digging.

Saks Off Fifth, saksoff5th.com

Saks Off Fith is the sister company of Saks Fifth Avenue and offers designer clothing and accessories at a discount.

The Outnet, theoutnet.com

The Outnet is an online fashion outlet offering more than 350 luxury designer brands at a discount.

HauteLook, hautelook.com

HauteLook is a members-only site that offers flash sales for discount designer clothing and accessories. The site is part of the Nordstrom family and discounts are anywhere from 50 to 70 percent.

Bluefly, bluefly.com

Bluefly is an online retailer founded in 1998 that offers deals on designer clothing. It is headquartered in New York City.

Nordstrom Rack, nordstromrack.com

Nordstrom Rack, owned by Nordstrom, offers discounted designer clothing for men, women, and children.

The RealReal, therealreal.com

The RealReal is a luxury online consignment store that sells pre-owned designer clothing and accessories. You must create an account or sign in through Facebook to shop.

The RealRealThe RealReal

Gilt, gilt.com/boutique/

Launched in 2007, Gilt is an online shopping destination headquartered in New York City. In addition to designer clothes and accessories, the site also offers deals for home goods and beauty products.

ThredUP, thredup.com

ThredUP is an online retailer for secondhand clothing. According to the company, it is the world’s largest online thrift store and has sections for designer and maternity clothing.

Mercari, mercari.com

Mercari operates similarly to Poshmark in that you can both buy and sell your wares via the website or app, but for those just looking, it’s easy to type in any designer and browse through thousands of options available for up to 70% off retail price.

eBay, ebay.com

eBay is an incredible resource for secondhand clothing, with everything from expensive, vault-worthy designer pieces from years (and even decades) past to more recent vintage sold at affordable prices. It’s easy to type in specific vintage brands or styles and find a bevy of options, just make sure to break out the tape measure to make sure you’re getting accurate sizing info–a good rule to follow for any online vintage hunting.


Steve Madden, stevemadden.com

Steve Madden has been a staple footwear brand since its inception in 1990. The brand has a variety of inexpensive heels, boots, and flats, as well as men’s options.

DSW, dsw.com

DSW is an American retailer of designer and discounted men’s and women’s shoes. The company also sells fashion accessories.

Unique Vintage, unique-vintage.com

Unique Vintage was hard to categorize since they’re killing it in basically all categories, but we’ll put them under “shoes” for now since the funky platforms and adorable peek-a-boo heels inspired by styles of yesteryear always catch our eye.

Shoedazzle, shoedazzle.com

Shoedazzle has a staggering array of choices in footwear at rock-bottom prices that are activated by signing up for a VIP membership that lets you have access to the best new styles each and every month. You also have the option to skip months or simply check out as a guest, so there’s no commitment needed.


The Jacket Maker, www.thejacketmaker.com

If you’re looking for a perfect new leather jacket, trench coat, or any other variety of stylish outerwear pieces (for women or men), The Jacket Maker has you covered. The company carries dozens of ready-to-wear styles from biker jackets to quilted pieces for added warmth, and new styles are added regularly. The big draw here, though, is that you can have a custom design created to fit your every whim and measurement, and you’ll work directly with a designer to make your dreams happen should you choose that route–check out their bespoke process walk-through for more information.

Burlington, burlington.com

They may not have “coat factory” in the name anymore, but Burlington still delivers when it comes to jackets for the whole family in addition to a whole site chock full of amazing discounts.

Marigold Shadows, marigoldshadows.com

Marigold Shadows isn’t for the faint of heart, and that’s exactly what makes them great. Their avant-garde designs are something you could imagine spotting on a futuristic runway or strutting into a Berlin club, and their coats have the perfect sense of tongue-in-cheek, high-end fashion to make your friends think you spent thousands on an up-and-coming designer’s best piece instead of the $100 to $300 a coat from MG will actually cost you. Check out our favorite, the Dinah Cruella Patchwork Coat.

Marigold ShadowsMarigold Shadows

Alternative Clothing

Killstar, killstar.com

Grown-up goths will appreciate the high-quality, versatile pieces available on Killstar’s website, particularly the well-curated dress and boot selection. It can be hard to find the specific styles you’re looking for when you like unique or alternative fashions, but Killstar is tuned into the trends and staples influenced by underground culture to create a great place to shop for all occasions requiring a dark aesthetic. Check out their intriguing housewares, too!

Creepy Yeyha, creepyyeha.storenvy.com/

Creepy Yeyha is more of a lingerie store than a clothing store, but the handcrafted pieces are simply too beautiful to keep hidden in the bedroom. Throw one of the designer’s incredible harnesses (worn by the likes of rap royalty Cardi B) over a simply dress or turtleneck to create your raciest look yet for date night.

Modern Millie, modernmillieshop.com

Salem’s premiere clothing store for gorgeous vintage-inspired clothing is Modern Millie. They carry the most beautiful selection of dresses, skirts, sweaters, bags, and more, all catering to an audience who loves styles from retro wiggle dresses to seasonally spooky prints–very fitting in the Witch City, of course! Browse their online catalogue for all the fun, kitschy goodness you could dream for, and be sure to make a pilgrimage to this fantastic outpost the next time you’re on the Massachusetts coast.


Sprayground, sprayground.com

Backpacks are the main draw here, but don’t sleep on Sprayground’s tees, jackets, accessories, and more – check out our full review here for more inspiration on what to pick up from this brand that works in limited edition pieces only.


Michael Kors,https://www.michaelkors.com/

Luxury handbags for the everyday woman with style are Michael Kors’ bread and butter. Browse the thousands of styles being updated constantly to find yourself the perfect match, from logo-covered carryalls to the subtle glamour of his evening bags.

Coach, https://www.coach.com/

Coach makes leather classics that have delighted generations of fashion icons, and they continue producing some of the best styles today, 80 years after their founding. Once you’ve found the perfect matching bag and wallet, head over to the outwear section to find a stylish coat to last a lifetime.

Kate Spade, katespade.com

Kate Spade bags are the calling card of a sophisticated, cosmopolitan woman who has her life together and wants the world to know it. The simple emblem of the late designer’s name is emblazoned delicately on almost every piece, and the neat lines and simple shapes lend themselves to a versatility lacking in some more attention-demanding bags. The Kate Spade purse is for someone who wants their strength to shine through without saying a word at all.

Betsey Johnson, betseyjohnson.com

Novelty handbags aren’t for everyone, those who love them really love them. Check out the fabulous, sparkly, and adorably unique options at Betsey Johnson for an affordable take on wearable art that makes every outfit feel special.

Love Potion novelty bagBetsey Johnson


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