As if getting dressed wasn’t hard enough at times, trying to style (and flatter) a baby bump is another world of its own.
Luckily, plenty of brands are paving the path to cute, accessible and bump-friendly styles — including Amazon and Target. In short, shopping for the best maternity clothes doesn’t have to break the bank.
“For the most part, I always ordered my normal pre-pregnancy size,” Madison Marschall, stay-at-home mom of two and content creator, told the New York Post. “When I was buying non maternity specific clothing I usually got my regular size small as well, because what I was buying was either flowy or super stretchy. Sometimes depending on the piece I would go up a size. I love doing it this way so I’m able to wear it all after I have my baby as well.”
Ahead, Marschall hand-picked the 15 best maternity clothing brands for you to shop from in 2024. Additionally, she also outlined some bump-styling tips in our in-depth FAQ section and what to consider when shopping for a baby-on-the-way wardrobe before you spend all of your hard-earned coin (we know, the options are just too cute to pass up).
For more, check out our guide to the best maternity swimsuits.
Expert-Recommended Picks
1. Amazon
“Amazon is my go to for pregnancy fashion,” Marschall shares. “I loved my maternity biker shorts by the brand Poshdivah and then I was also able to find so many stretchy or flowy dresses on Amazon; I love how affordable everything is.”
Marschall even ordered her baby shower dress from Amazon, applauding the retailer for its wealth of options.
2. Target
“Target has the best maternity leggings,” Marschall shares. “I had one specific pair by the brand Isabel Maternity that I absolutely loved and recommend to everyone.”
Additionally, Marschall recommends Isabel Maternity’s plain T-shirts — bump-friendly options she absolutely adored.
3. Abercrombie
“Abercrombie has the best jeans and I was so excited when I found out they carried maternity jeans,” Marschall says. “I love denim so it was so nice to have a pair of jeans I loved that fit so well.”
What’s more, Abercrombie also has so many pieces that aren’t maternity specific but that work perfectly with a bump. For more on the brand, check out our exclusive Abercrombie review on non-maternity styles.
4. Motherhood Maternity
“Motherhood Maternity has so many good basics and I know a lot of women love the things they have,” Marschall shares. “I had a pair of maternity underwear from there and loved them. I didn’t think I needed specific underwear while pregnant but towards the end of my pregnancy it was so nice and I was wishing I had bought multiple pairs earlier on.”
New York Post Shopping Recommended Picks
Aside from Marschall’s recommendations, our team put together other top online destinations to order maternity clothes.
1. HATCH
For classic, feel-good styles, you can’t stray away from HATCH. The direct-to-consumer brand has a slew of maternity options available that we can’t stop swooning over items, such as The Asher Pant ($188).
What’s more, the brand is one of our favorites for occasion dressing and expanding your closet’s collection of elevated basics.
2. PinkBlush Maternity
For supreme styling, PinkBlush Maternity takes the cake. You’ll find a buffet of options specially designed for each stage of pregnancy, from tops to dresses. It’s like Pinterest — made for mamas.
Specifically, we adore the brand’s Black Floral Deep V-Neck Maternity Dress ($68) and Seamless Maternity Fitted Tank Top ($36). PinkBlush Maternity has a bunch of lovely swimsuits, too.
3. A Pea In the Pod
Functional, well-made and diverse, A Pea In the Pod is a wonderful place to shop at for maternity wear — including maternity workwear! Shop the Pietro Brunelli Freddi Wide-Leg Pant ($138) and the Pietro Brunelli Chloe Ruffle Sleeve Smocked Maternity Dress ($245) for flattering options that’ll allow you to rock your bump.
Even better, the brand has a loungewear collection you’ll want to invest in.
4. Beyond Yoga
If you’re a lover of all things athleisure, Beyond Yoga is the brand you shouldn’t skip on while pregnant. Your bump has never looked better with the brand’s put-together, comfortable fits, like its Spacedye Keep Your Cool Maternity Slim Racerback Tank ($82) and Ease Into It Maternity Midi Tank Dress ($110) — the latter we can’t stop glossing over. All options are ideal for warm weather, too.
Practically, Beyond Yoga has a Featherweight Cozy Cover Maternity Nursing Tee ($88) for you to make good use of postpartum as well.
5. Good American
Founded by Emma Grede and Khloé Kardashian, Good American — as its name suggests — just makes you feel good. From its celebratory denim picks to elevated basics, you’ll have a field day just shopping on its site. Its collection of bump-friendly pieces is aptly named Good Maternity.
And, so is the case with its wealth of maternity options. Our favorites include the Maternity Always Fits Scoop Bra ($59) and the Good ’90s Maternity Jeans ($150), but we recommend browsing through its entire collection (just trust us).
6. H&M
For budget-friendly picks that give comfort a whole new meaning, look to H&M for all things maternitty. Specifically, we think the MAMA Tie-Belt Shirt Dress ($30) and MAMA Satin Slip Dress ($50) are worth your closet’s real estate — and you’ll be surprised at its widespread options, from loungewear to formal dressing.
What’s more, H&M is one of the best retailers for versatile picks. Some are smartly named “before and after,” pinpointing the ability to wear some pieces during and post-pregnancy.
7. ASOS
Especially lovely for evening-time styles, ASOS’ maternity line is like a Viennese buffet: sweet, never-ending and has you coming back for more. It’s difficult for us to choose top styles but we keep gazing at the Trim-Detail Pleated Textured Midi Dress ($83) and Linen V-Neck Mini Slip Dress ($40).
More, the brand has some of the most precious maxi dresses that have us speed-dialing everyone with a bump.
8. Rent the Runway
If you don’t want your maternity clothes for the long haul (especially if you have too many clothes pre-bump), then turning to a clothing rental service is your best bet. Rent the Runway has a well-stocked maternity line that you can borrow, style and return — hassle-free.
Shop brands like Hudson, Madewell and more. With this service, you’ll be pleased to know that you can switch out your styles for each stage of pregnancy.
9. Seraphine
Seraphine is a popular brand for maternity clothes and is carried on Amazon and at Rent the Runway. Truly, it’s a one-stop-shop for your bump that meets every budget and style (all hail every pregnant mama!)
We think the Grey Bamboo Maternity Leggings ($49) and the Maternity & Nursing Short Pajamas ($75) are worth your hard-earned coin, but you’ll also appreciate its classic catalog of styles for every occasion you have nine months out.
10. Saks Off Fifth
If you love high-end dressing without the high-end price tag, you’ll love Saks Off Fifth. Don’t sleep on this ready-to-order brand; though the selection isn’t as large as other retailers, it has wonderful promotions and hidden gems being added to its site at all times.
Pick up the HATCH Lyric Maternity Flare Pants ($47) and the Rosie Pope Maternity Lace Shift Dress ($47) to look and feel your best. Plus, the Monrow Heathered Maternity Jumpsuit ($42) just looks so comfy.
11. Madewell
Madewell, without a shadow of a doubt, puts the ‘C’ in classic — and we’re totally here for its maternity collection. Of course, you’ll have to pick up its sworn-in denim, specifically, the Maternity Over-the-Belly Perfect Vintage Jeans ($168).
Just as wonderful is the Ripe Maternity Nursing Slip Dress ($109) that is perfect for warmer temps or your next beachside vacation. Or, shop the Ripe Maternity Paloma One Piece ($86) for some fun in the sun (with your bump ready to stun).
An FAQ on Maternity Clothing Brands
Ahead, Marschall shares her tried-and-true maternity clothing tips to style your bump in the best way possible. Plus, she highlights some of her all-time favorite looks.
When to start styling your bump
“I absolutely love being pregnant and I feel the most beautiful when I am pregnant; I wanted to show off my bump as quick as a could!” Marschall shares. “It was at about 16 weeks when I realized that my spring and summer shorts weren’t going to fit.”
Her first maternity specific purchase was a pair of maternity jeans from Abercrombie followed by a pair of denim maternity shorts and a couple pairs of maternity biker shorts off Amazon. She then ventured into buying a pair of maternity leggings and two plain short-sleeve fitted maternity tops from Target.
“Other than those pieces, I just wore stretchy athletic shorts, flowy dresse and tight dresses that had lots of stretch to them!” she adds.
Maternity fashion tips, explained by an expert
Ahead, Marschall outlines some tips to keep in mind before you start going on a maternity clothing shopping spree.
- You don’t need to buy an entire closet of maternity specific clothes: Buy a couple staple pieces then use things you already own like cardigans, jewelry, etc. to layer on top of the basic maternity staples you bought.
- Use a hair tie to loop to loop through the button of your regular jeans to make them just a little bit bigger: In the beginning when your jeans may be too tight but you’re not big enough for maternity jeans yet, Marschall recommends this hair tie trick, especially if you have a favorite pair of jeans in your wardrobe.
- Tight dresses will become your best friend: Tight dresses can be styled so many different ways. Wear one with a denim jacket and sandals, or style it with a T-shirt tied up on top paired with sneakers.
- Flowy dresses will also become your best friend: If you’re pregnant in the summer, flowy dresses will be your go to because it’s so hot in the summer. They’re even more comfortable than shorts and T-shirts (plus, they are so cute!)
- Buy one good, nice pair of maternity jeans: Marschall bought whatever was the most affordable and she had about six pairs — and didn’t like any of them. “With my second pregnancy I knew I wanted a good pair of maternity jeans so I bought the Abercrombie ones pretty much right after I found out I was pregnant; I loved that they were stylish, comfortable and they fit so well. I also wore them a couple weeks postpartum.”
The best maternity fashion looks, according to an expert
“My first favorite maternity look is a tight dress to show off the bump but paired with a T-shirt,” Marschall advises. “I would always tie the T-shirt up above my belly or do the hack where you put a sports bra on top of your dress, then the T-shirt so you’re able to tuck the T-shirt into the sports bra.”
Her second favorite look would be biker shorts and a graphic T-shirt paired with a belt bag and sneakers, either with a denim or flannel shirt on top or tied around the waist. “I also love just a simple long flowy dress with an empire waist so it shows off the bump, paired with cute sandals.”
Another good idea? Wear maternity jeans and a tight-fitted T-shirt with simple sandals or sneakers and a ball cap.
Check out the New York Post Shopping section for more content.
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